Why social commerce will rule social media in 2021

Social media holds more control over the online experience than ever before!

A recent article by eMarketer says, in the US, 58% of millennials and 50% of Gen Zers said social media is a significant source of information when it comes to online shopping.

Moreover, 35.9% of internet users are expected to make at least one purchase over social media and overall, US social commerce will reach $79.64B by 2025.

• Brands should start mastering social media platforms to not only encourage shoppers but also facilitate a one-click purchase.
• Brands can collect their Instagram feeds and UGC hashtags into a feed, tag products to the collected feed to make it shoppable, and publish the feed on websites.
• Customers want to be able to log out in a step and purchase directly from social media. There should not be any discontinuity in the experience.
• Livestreaming is a game-changing element. They help replicate in-store experiences, fuel positive online interactions, enable digital dialog and deliver personalized experiences at the heart of digital touchpoints.

To learn more about the tactics of social commerce, read my blog.