Top 3 social commerce platforms in 2021

The number of ‘socially engaged shoppers’ is on an all-time rise. Statistics say, 52% of social-first shoppers purchased through social channels last year. 84% of shoppers looked for insights on at least one social media platform before making a purchase.

Here are the top 3 social commerce platforms and ways to leverage them:

• Pinterest: Create shoppable Pinterest Pins. When brands add product-rich pins to their websites, information from websites will automatically sync with product pins, inform shoppers about the drop in the price and remind them about the incomplete purchase.
• Youtube: Partner with micro-influencers and Youtubers. Around 40% of global shoppers say they have purchased products they have discovered on Youtube. Creating video content by collaborating with creators is an equally effective way to engage shoppers and feature products.
• Tiktok: Grow community commerce with TikTok. Create relevant hashtags, ask viewers to follow them, and use them whenever while sharing content. It makes content trending and also helps form a group using the same hashtags, and increases brand awareness.

To learn more about the tactics of social commerce, read my blog.