Three eCommerce examples that prove social is the key

The social commerce strategy gives shoppers the opportunity to buy directly within social networks, so consumers convert while they’re still engaged on the platform. eMarketer recently anticipated that more than 75 million U.S. consumers will make at least one purchase through social channels this year, representing an increase of 17.3% from 2019. If brands don’t invest in these channels, they are losing substantial business opportunities.

Here are three eCommerce examples that prove social is the key:

• Pinterest: The new Pinterest Shopping list feature automatically saves all the product pins in one place, so when the shoppers are ready to purchase, they won’t have to hunt around through their saved Pins or Boards to find the products they had been considering. They will find info like item’s price, reviews, shipping in an even grid so you can compare products. The shopping list will be available on the profile page above other boards and will include shoppable items that viewers have saved as well as items they have recently viewed. The feature will also send out notifications if the items saved have dropped in price.
• Tiktok: According to this article by Retail Marketing Dive, Tiktok is all set to create a more superior experience on its platform and drive community-based commerce in 2021. Statistics say this platform currently possesses 700 million active users globally, and they watch 7 minutes of video per session. With the hashtag challenge last year, ‘Tiktok made me buy it’ and launched ‘shop now’ buttons for the videos, more and more Gen Zers are sticking to this platform to explore and discover brands and products.
• Facebook livestreaming: Facebook launched Live Shopping Fridays, which will feature brands like Sephora, Zox, Dolce Vita, Abercrombie & Fitch, and many more. They will be talking about fashion trends, launching new products, sharing make-up and skincare tips, and so on. Viewers can tune into live shopping streams from official FB pages of brands or by clicking on the shop tab or bookmark on mobile. If shoppers come across something interesting shown in the videos, they can purchase by tapping on that item featured in the stream and checking out without leaving the Facebook app or page.

To learn more about the tactics of social commerce, read my blog.