Social commerce: How social shopping can drive sales

Social commerce is on an all-time spree. Each and every social media platform is now both a customer touchpoint and checkout point. Brands need to focus on providing a seamless purchase experience without breaking the experiences and redirecting to the website.

How social shopping can drive sales:

• Social media makes personal touch and discoverability more dynamic. Shoppers necessarily don’t log in to shop, but storytelling and live streaming through influencers drive curiosity and awareness.
• Brands can create different facets and fuel organic growth. For example, one can use Facebook shops to display discounted items and TikTok to go behind the scenes with staff to boost informal interaction.
• Social shopping encompasses far more than in-app shopping tools. Organic and paid social advertising increases visibility and leads shoppers on a journey of discovery and brand channels.
• An additional benefit of social shopping is the instant availability of untold and huge amounts of data. Brands can utilize customer feedback to analyze e-commerce trends. Staying on top of early changes in customer behavior can help make effective tweaks.

To learn more about the tactics of social commerce, read my blog.