Social commerce for retail: three examples of brands doing it well

  1. Nordstrom and livestreaming: It hosts shows like ‘how to wear Burberry runway looks’, a spring beauty trend happy hour, and a conversation with British makeup artist Charlotte Tilbury. Viewers will be able to purchase products featured in the live stream and participate in a live chat room.
  2. AllBird’s Instagram reach: To celebrate their 30th birthday, Allbirds created a special edition birthday collection available only on Instagram. They were able to reach out to Instagram’s wide audience without putting their entire product catalog on the site whilst creating a sense of exclusivity and FOMO because that particular collection never appeared on their eCommerce website.
  3. Jenny Boston uses Facebook to increase audience engagement: Each Wednesday evening, Jenny Boston promotes selective products with offers exclusive to Facebook users. They post photos and descriptions of the apparel, users have to comment “sold” to purchase them at that exclusive price. Jenny Boston witnessed a spike of 617% in a single month through this approach.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Avnindra Sharma

Avnindra Sharma

Headless Commerce Consultant , Strategic Partnerships, Director - Solution Sales