3 business benefits of social commerce

The number of ‘socially engaged shoppers’ is on an all-time rise. Statistics say, 52% of social-first shoppers purchased through social channels last year. 84% of shoppers looked for insights on at least one social media platform before making a purchase.

It’s time for brands to realize the benefits of social commerce and leverage the same to gain maximum conversions.

3 business benefits of social commerce are:

• It drives positive online interactions and customer engagement. Social commerce enables digital dialog, helps identify customer needs, and delivers personalized experiences at the heart of digital touchpoints.
• It powers with hyper-personalization tools. Social commerce creates a similar level of physical store engagement whereby brands, influencers, and experts perform a live needs-based analysis and recommend products based on meaningful interactions with customers.
• It helps cultivate data alongside human interactions. It not only provides a scope to hyper-personalize the experiences but also creates room for meaningful customer relationships and helps in retention.

To learn more about the tactics of social commerce, read my blog.